Being Professional vs. Being Interesting: Why I Changed and Am Changing My Persona

Back before I had to have a professional persona, I used to think personality was king when it came to blogging. That's not entirely true. Content was king. But content is only interesting in one of two ways: (1) you're saying something relevant and informative and ideally it's new information and/or clearly stated, or (2) you're saying something old but with such personality and flair that people want to read you just for the fun of it.