Being Professional vs. Being Interesting: Why I Changed and Am Changing My Persona

Back before I had to have a professional persona, I used to think personality was king when it came to blogging. That’s not entirely true. Content was king. But content is only interesting in one of two ways: (1) you’re saying something relevant and informative and ideally it’s new information and/or clearly stated, or (2) you’re saying something old but with such personality and flair that people want to read you just for the fun of it. … More Being Professional vs. Being Interesting: Why I Changed and Am Changing My Persona

Writing What You Know and Researching What You Don’t

Beginning writers are often given the advice “write what you know.” It’s not a rule, not by a long shot. It’s advice. And it’s not even advice that applies  long-term. It’s training wheels. When you’re starting to write, you have a lot of brand new considerations to make. You’re learning to balance craft — storytelling, grammar, … More Writing What You Know and Researching What You Don’t